Episode 59: Unpacking Media Package Pricing with Chelsea Lothrop
Welcome to Episode 59, where we are unpacking media package pricing! The rise of private media hasn’t slowed, and more freelancers are finding their niche helping clients shine at horse shows. Today, we have Chelsea Lothrop of Chelsea Lothrop Photography with us, who covers English events for clients. Chelsea loves numbers, so she helps break down pricing for packages, plus we chat about creating media at an event and deliverables for clients. It’s all facts here!
Segment 1: 00:27 - Abigail & Kate
Segment 2: 12:13- CHelsea Lothrop
Chelsea Lothrop is the owner and photographer at Chelsea Lothrop Photography. Over the years she has taken her lifelong love of horses and combined it with her other love: photography. She has I’ve reinvented herself from a “jack-of-all-trades” equine photographer into primarily a private client photographer in the hunter/jumper world, where her passion really lies. Her other passion is numbers and finances, which is super helpful as a business owner. She says it gives her peace of mind when coming up with her pricing and paying the bills while providing a service she loves.
Denise Alvarez of Stormlily Marketing and Denise’s episode with Freelance Remuda
Chelsea’s recommendations:
Book: Profit First by Mike Michalowicz (there's another version called Profit First for Photographers by Venus Michael that's excellent too!)
Book: Worth Every Penny by Erin Verbeck and Sarah Petty
Podcast: Denise Alvarez
Podcast: Play It Brave by D'arcy Benincosa (I really like her work on value/money mindset)
Chelsea Lothrop: